Dove Evolution - Real Beauty
This first viral video has been very effective in gaining publicity and brand awareness for dove. The video focuses on regular women, and how drastically the artificial modelling world can change someone’s look through unnatural makeovers and editing software. Dove's message is to promote natural beauty, which can be achieved through their simple but effective products:
http://www.youtube.com/watch?v=iYhCn0jf46U
Japp- Chocolate bar
This second viral advertisement is a good example of an unsuccessful marketing campaign, as the advert was eventually banned. Porche may have intervened and protected the image of their luxury cars being pushed off a cliff. Some consumers would perhaps perceive this chocolate bar to make them do unnatural thing! The link to see this video is: http://www.youtube.com/watch?v=e89HBOdrNyc&feature=related
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