The Guardian reviews Apples product, the iPad, by interviewing various well known and respected celebrities who all have different purposes and uses for the tablet. This creates relevance to the consumer, as they will be able to relate to one of the uses drawn upon. Perspectives from artistic, broadcasting, presenting, gadget specialist and journalist backgrounds are used to review the product and how the product can be used in all of these fields. Consumers would perhaps listen and take on board these individual opinions as they too are everyday end users; communicating the truth about the product. The review successfully draws upon the lifestyle and use of the product for the consumer to relate to, making the review even more trustworthy and valuable.
The review can be seen at:
http://www.guardian.co.uk/technology/2010/may/25/me-and-my-ipad
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