A marketing email which I tend to open comes from the clothing company ASOS. The reason behind opening the email and not putting it straight in the trash can is that ASOS’s promotional emails usually contain great offers. I am regularly browsing for products on ASOS, and notifications of sales or price reductions are valuable when retaining loyal customers.
One of the main purposes of this email in particular is to inform loyal customers of new stocks available to purchase. The title of the email is bound to attract potential consumers by stating ‘Get the new season first’.
The email contains a promotional image on the ride hand side which has a direct link to the main website which then displays all the company’s offers and sale items. The template of the email itself almost reflects ASOS’s homepage. Along the top of the email links for specific clothing items are available to click on, examples being jeans, shoes and jackets. In terms of customisation and personalisation, the email offers male promotions and male clothing options.
Overall the marketing email is simple and tries to promote a sense of urgency for the consumer; to buy clothing on offer with free delivery. It’s aimed to target and retain existing customers, a sense of importance and value is created by promotional offers and products available to a specific segment of the market.
I chose to do ASOS too, they are obviously exercising these tactics on a wide scale.
ReplyDelete